Low expectations. I’ve often thought we need to raise the expectations of the relationship between university and its alumni community. Boiling it down to career development for alumni and donations by alumni is doing the relationship a disservice.

In my article in University Business magazine, I argue that we do need to raise our expectations.

A key quote: “Alumni should be on the minds and in the strategies of all university leadership and administrators as the solution to so many of university needs: from student recruitment, diversity, equity, and inclusion responses to employability. Alumni is not a ‘nice to have’ it’s a need to have for all universities.”

See the full article, ‘Are we expecting too little from the university-alumni relationship’ in University Business magazine here

To be published in the hard copy magazine on the 7th of October 2021.