LoveAlumni Alumni Friday Feb Campaign
Show your alumni you care!


Dear Friends,


Yes! It’s time! February is the perfect time to celebrate:


  1. our alumni
  2. the crucial work of alumni relations (and other sectors from student affairs to career services that directly involve alumni in transformative work)
  3. the alumni-facing professionals and alumni leaders that make this magic possible.


As a regular newsletter reader the chances are you already recognize the importance and potential for alumni for our institutions, for each other, for our students and for society.


#LoveAlumni is the perfect opportunity to think about how to celebrate three key groups:


Alumni Doers – those already engaging and giving their time and talent to support the institutions, fellow alumni and students


Alumni Detectives – that’s all of us! Be alumni sleuths recognizing and seeking out those alumni opportunities to enhance our own alumni potential


Alumni Enablers – let’s celebrate the alumni professionals and alumni volunteer leaders that make our alumni programming possible. Sometimes this is the group most underappreciated and the one that needs the extra boost – more ways to celebrate this group next week!


Check out an archived blog post extending the arguments on why we need to celebrate these 3 groups for this month-long #Love Alumni campaign!


#LoveAlumni is a great way to raise public awareness of the power of alumni as a key part of the #alumnidecade!


This week’s Alumni Friday challenge:


  1. For all: Promote an alumni event or initiative to fellow students and alumni – forward it on to them in a DM or on social using the hashtag #LoveAlumni


  1. For alumni-facing professionals: create a Community of Practice! Start with a small group of like-minded professionals to meet regularly (even once a quarter or once a month) to brainstorm ideas and tackle problems. Reach out to 2 or 3 other alumni-facing professionals to start this motivating group. (Need a reason why to start this type of mastermind group to orchestrate alumni serendipity? Check out another vintage article here.)  If you start a group take a photo and post is with #LoveAlumni – we can feature you in a future Alumni Friday newsletter!


Love to discuss your alumni needs? Curious about The Alumni Hour? Book a discovery call with me this month! Let’s talk alumni!


With alumni love,


Quote from the book

“The alumni-university relationship doesn’t begin or end with the fundraising ask; it is far more nuanced and complex. Viewing alumni solely as an income stream robs the university – and alumni – of the potential of a deep, enriching relationship.”

The Alumni Way, p. 2

Photo below: #LoveAlumni in focus! The follow-up from the LUMENS ’24 even at Pompeu Fabra University has been electric! I love alumni stories of effective alumni networking in action – my DMs on LinkedIn are full of positive experiences – keep them coming!
Do you have good alumni connection stories? Hit reply and share!